For Sales Enablement Leads
Battlecards that don't
embarrass your reps.
Reps can't defend your positioning under pressure if they don't have a clear read on it. StetOps reads your story first — then sharpens it with a named competitor as contrast. The battlecard is what you build from it.
The read your reps need
before the call that matters.
Reps know your positioning story on paper. They can't defend it under pressure.
StetOps reads what your company is actually claiming across every public surface — and shows exactly where those claims hold up against a named competitor. Reps leave with a clear picture of your story, not just theirs.
Your battlecards are six months old and reps know it.
The read is re-runnable each cycle. From cycle two, the 'What changed' section shows exactly what moved — so battlecard updates are driven by evidence, not by a rep mentioning something in a deal debrief.
Every competitive claim in your materials is anecdotal until it isn't.
Every finding in a StetOps report is tied to a specific URL and quote. When a rep challenges a competitor claim in a deal, they're working from a sourced read — not memory from an enablement session six months ago.
What the report gives you
Every section your
battlecard needs.
Strategic posture
How they position overall — tagline, narrative frame, primary audience
Value proposition
Their stated core promise and the supporting claims they lean on
Differentiation claims
Which claims are unique to them vs. shared with you vs. abandoned recently
Trust structure
How they establish credibility — proof types, social evidence, logos
Positioning gaps
Where their narrative is weak, contested, or inconsistent across surfaces
What changed
From cycle two: exactly what moved since the last report
Where sales enablement uses it most.
Battlecard refresh
Replace stale materials with a structured read of the current landscape — every claim sourced, every change documented since the last cycle.
Competitive deal coaching
When reps are stuck in a deal, the question is usually positioning, not product. A clean read on your story — sharpened against theirs — gives coaches something concrete to work from.
Win/loss debriefs
After a loss, the report shows whether the competitor's positioning shifted before the deal closed — or whether your positioning just wasn't landing the way you thought.
New-hire ramp
New reps need to understand your positioning before they can defend it. A structured read is a better foundation than a battlecard — the card comes after the understanding.
Your reps need to know your story.
Give them the read, not just the card.
Send us your URLs. First report ready in days. You keep it regardless.