Report · Competitive Narrative Brief
Coming soonPositioning read
your whole team can use.
The Competitive Narrative Brief distills an evidence-linked positioning read into a concise, actionable document — so your sales team, exec team, and GTM leads all tell the same story.
What's inside.
Compressed competitive position
The core of a full strategic analysis distilled into a one-page read — your narrative standing, your primary rival's standing, and the gap between them.
- Current narrative posture
- Primary competitor summary
- Key differentiation gaps
- Strategic standing assessment
Talking points for active situations
How your team should talk about the company when a competitor comes up — in deals, in press, in exec conversations — sourced directly from the competitive evidence.
- Sales-ready talking points
- Objection responses
- Competitor counter-claims
- Proof references to cite
What to watch next
The signals and competitive moves to monitor — so your team knows what would trigger a need to revisit the brief and update the narrative.
- Key watch signals
- Trigger conditions for update
- Monitoring priorities
- Next review timing
When to run it.
GTM team alignment
When a full strategic report exists but most of the team won't read it — compress it into something sales and exec can actually use in conversations.
New hire onboarding
Get a new PMM, AE, or exec up to speed on the competitive narrative landscape in one concise read.
Quarterly narrative refresh
After running a Mirror Report or Category Map, generate a brief that operationalizes the findings across go-to-market.